Defining Sustainability in your Brand

With the surge of the importance of sustainability not just in our products, but also in the way we produce those products, it is easy for companies to claim sustainability. Certain products are easily identified as sustainable (think electric cars and stainless steel water bottles). However, our culture has increased the accountability of companies claiming to be sustainable, especially when you create a product that might not be immediately associated with a green, clean sustainable future. (Let’s face it, we all can’t make clothing from a straw bale, or shoes from old tires) But as a society, we want proof.

It’s no longer just about the products you make, or the way in which you make them. Now, sustainability is about who are as an organization and the belief and support system that illustrates to everyone you live and breathe sustainability as a culture. At PFB, our bottom line is underscored with the belief that we make sustainable products in the most sustainable way possible, by people who believe in making the most sustainable difference. Now we can easily sit behind a desk and write all sorts of press about our sustainability, but the proof is in the pudding so to speak. This is where the Global Reporting Initiative comes in to play. Every year we supply this organization with our sustainability numbers in our operations, and publicly post them to our website for all to see. Now you have a baseline to build from. Once you have the foundation of sustainability in your products and practices, turn your attention to people.

Who represents your brand? Your people do. So if you want sustainability associated with the definition of who you are as an organization, you start with the people. You may be surprised at the ideas percolating within your organization for ways to turn even the smallest every day activity into a sustainable action. Not only will you empower your employees to take initiatives and make a difference, but you create sustainability ambassadors, the same people who represent your brand, are an extension of your sustainability practices. When everyone is working towards a goal for change, when you have buy-in and support from those on the ground floor all the way to the top, it creates the culture of your brand. You now have living breathing messaging that your brand values the future and how your company impacts it.

A few years ago, PFB featured a sustainability initiative contest among all of its North American locations, imploring its people to think outside the box, and generate sustainability ideas that could be implemented within the organization. It was a hit. The participation was like no other contest before it. Why? Because the concept touched every single person regardless of whether they worked on the manufacturing floor or sales, human resources, and more. Sustainability touches every single one of us. When a corporation understands and listens to the ideas of all involved in the process, it broadens the scope of possibilities for change and enhances the belief in the brand.

People want to make a difference, and by implementing sustainability initiatives within your organization it helps show them they make an impact. I encourage you, no I CHALLENGE you to try it. Call out to the people who make your brand what it is. You will be surprised how innovative and creative your organization can be when you put your faith in the people who don’t just make your products, but make your brand, and therefore make a difference.

Want to see our sustainability reporting? Take a look today at http://www.pfbsustainability.com/envdata.html

Advertisements

Plasti-Fab Polymer Plant recipient of “Proof Not Promises”

GE - Proof Not Promises

Energy and environmental solutions provider GE Power & Water Technologies recently presented Plasti-Fab Polymer Plant with the “Proof Not Promises” award.

“Proof Not Promises” is a category of GE’s Customer Awards that are given to companies they have worked with based on successfully implementing efficiency improvements.

The award was presented to Plasti-Fab after Dan Mooney, Chief Steam Engineer of its Polymer Plant had worked with GE in the reduction of utilizing the “Steamate” condensate corrosion inhibitor for the Moulding Plant Boiler by more than 75%.

With the help of a GE representative, Polymer Plant staff and employees, a chemical addition reduction initiative targeted at steam condensate return piping amine in the Crossfield Block Moulding Plant was completed. Amines are added to the steam systems to coat iron piping and prevent corrosion. Amines are the most expensive component of a boiler water treatment system.

The goal of this initiative was to add controls in order to optimize the addition to the required points which reduces the consumption to the minimum amount required in achieving piping protection.

Not only has the Amine consumption in the system reduced dramatically over the 3 month evaluation period without sacrifice of the piping protection, it also produced annual operational savings in the range to $9,000 to $10,000.

A new direction to Frank’s Green Speak blog

Since 2009, the Frank’s Green Speak blog has been providing readers with content on sustainability that helps raise awareness on the well-being of the environment. Our mission to provide customers with energy efficient products and applications reflect our conscious efforts towards this goal.

In a period where diligence for environmental health has improved significantly along with the recent developments unfolding in the organization, we deemed it time to move to a new direction which would benefit readers of the blog. We aim to continue providing informative and relevant content which is focused not just on environmental issues and ecological footprint but also providing articles on ways to improve the environment as a whole.

Changes will be occuring soon so check out the blog for updates.

The Life Cycle Benefits of SIPS

Structural Insulated Panels (SIPS)

Reduce Global Warming

 

Life Cycle Benefits of SIPS

The basic design concept for SIPS is elegant in its simplicity, and offers several advantages for constructing walls and roofs. There is general agreement that SIPS provide better overall air tightness and practical thermal performance than conventionally framed walls.

– NAHB Research Center

SIPS Environmental Advantage

By providing substantial energy savings and critical reductions in greenhouse gas emissions, the energy invested in the production and delivery of SIPS yields an exponential benefit to the environment, when compared to traditional stick framing.

The exceptional performance of SIPS as an insulator coupled with low air leakage for the built environment offers the construction industry the tools and technology needed to achieve superior thermal performance while making a significant and restorative contribution to the reduction of global warming.

Read the rest of “Life Cycle Benefits of SIPS” here.

SIPs could be the future of home construction

By ROBERT KOOPMANS
Daily News Staff Reporter

An untrained eye would have a hard time seeing what’s different about the house being built at the corner of Linfield Drive and Aberdeen Way.

To those in the know, however, the level-entry rancher is the cutting edge of a new wave of high-tech home construction, using new methods and materials that could make traditional dimensional lumber framing a thing of the past.

Check out the full article here.

Insulspan’s Lakeside Green Cottage Wins Green Building Category in the BSC 2011 Excellence in Home Design Awards

Blissfield, Michigan, November 8, 2010 — Blissfield-based Structural Insulating Panel System home manufacturer Insulspan, Incorporated received a national home building accolade with its Lakeside Green Cottage, capturing First Place, Green building using SIPs in the 2011 BSC Excellence in Home Design and Marketing Awards program. The honor was awarded by the Building Systems Councils (BSC) of the National Association of Home Builders (NAHB)—a trade association that represents the concrete, log, modular, and panelized building system industries—at their annual awards program on November 8, 2010.

Sponsored by the NAHB Building Systems Councils, the BSC Excellence in Marketing and Home Design Awards has promoted excellence in the systems-built housing industry for more than ten years. All winners were announced at an awards luncheon in New Orleans, held in conjunction with the BSC SHOWCASE event—the leading trade show and conference based centered on the systems-built housing industry. Home manufacturers, builders and industry associates were among the groups recognized.

“This year’s award winners like Insulspan, Incorporated prove that despite a sluggish housing market, the systems-built industry is raising the bar in residential marketing and home design concepts,” said BSC Chairman Vic DePhillips, a modular manufacturer from Moosic, Pa. “Our award winners are adding credibility to their businesses and shedding a positive light on the building systems industry as a whole.”

The annual BSC Excellence Awards are judged by a panel of industry experts and companies like Insulspan were given praise for the quality of their submittals. The Lakeside Green Cottage  is a model of sustainable construction that maintains the design & character of its historic community.

“It is truly an honor for the Lakeside Green Cottage to receive the BSC Excellence Award for Green Building with SIPs,” said Frank Baker, Lakeside Cottage Homeowner and PFB Board member “At Insulspan, we strive to provide innovative, practical housing solutions using systems-built technologies. This award shows the hard work and vision of Insulspan dedicated employees. It is a proud day for them.

Awardees were recognized for excellence in achievement in several marketing and design categories and covered a range of concrete, log, modular and panelized homes.
There were scores of entries submitted for award categories ranging from Outstanding Model/Sales Center, to Presentation of Home Plans and Best Web site.

For a complete list of winning companies and projects, including Insulspan and its Lakeside Green Cottage, visit www.nahb.org/2011bscawardwinners.

Award winners were announced to a crowd of nearly 200 systems-built industry professionals at the awards luncheon. Winners received plaques to commemorate their efforts. They will be featured in upcoming editions of NAHB’s e-newspaper, Nation’s Building News.  Some projects will also be on display on the BSC Awards Wall at the 2011 International Builders’ Show in Orlando.

ABOUT THE BSC: The Building Systems Councils of the National Association of Home Builders is made up of manufacturing, builder, and associate members who advocate building with systems. Systems-built homes are constructed with concrete, log, modular, or panelized systems.  They are constructed to the same code standards and reflect the same, and often enhanced, quality levels as any site-built construction. The advantage of systems-building is it’s done in a fraction of the time, with a fraction of the waste, reducing costly weather exposure.  Many systems-built homes are inherently “green,” adding an environmentally friendly label to the product.

ABOUT NAHB: The National Association of Home Builders is a Washington-based trade association representing more than 175,000 members involved in home building, remodeling, multifamily construction, property management, subcontracting, design, housing finance, building product manufacturing and other aspects of residential and light commercial construction. NAHB is affiliated with 800 state and local home builders associations around the country. NAHB’s builder members will construct about 80 percent of the new housing units projected for 2010.

Lakeside Green Cottage – Open House

You’re invited to a preview of

The Lakeside Green Cottage

Saturday, May 8, 11 a.m. to 4 p.m.

At 174 Vine St., Lakeside, Ohio

The Lakeside Green Cottage is a model of sustainable construction that maintains the design and character of its historic community. You’re invited to tour this high-efficiency home, now in its final phase of construction, and discover how eco-friendly building technology and historic character can go hand-in-hand.

Learn more about the project and the Chautauqua community of Lakeside.

Come for the open house, stay for…

Lakeside Daisy Day and the Lakeside Association’s Annual Plant Sale

Celebrating the hearty yellow flower that grows only on the Marblehead Peninsula, Lakeside Daisy Day will be marked with events throughout the area, including Lakeside’s Annual Plant Sale on the steps of Hoover Auditorium. For more information visit www.LakesideOhio.com or www.LakesideDaisy.com