Defining Sustainability in your Brand

With the surge of the importance of sustainability not just in our products, but also in the way we produce those products, it is easy for companies to claim sustainability. Certain products are easily identified as sustainable (think electric cars and stainless steel water bottles). However, our culture has increased the accountability of companies claiming to be sustainable, especially when you create a product that might not be immediately associated with a green, clean sustainable future. (Let’s face it, we all can’t make clothing from a straw bale, or shoes from old tires) But as a society, we want proof.

It’s no longer just about the products you make, or the way in which you make them. Now, sustainability is about who are as an organization and the belief and support system that illustrates to everyone you live and breathe sustainability as a culture. At PFB, our bottom line is underscored with the belief that we make sustainable products in the most sustainable way possible, by people who believe in making the most sustainable difference. Now we can easily sit behind a desk and write all sorts of press about our sustainability, but the proof is in the pudding so to speak. This is where the Global Reporting Initiative comes in to play. Every year we supply this organization with our sustainability numbers in our operations, and publicly post them to our website for all to see. Now you have a baseline to build from. Once you have the foundation of sustainability in your products and practices, turn your attention to people.

Who represents your brand? Your people do. So if you want sustainability associated with the definition of who you are as an organization, you start with the people. You may be surprised at the ideas percolating within your organization for ways to turn even the smallest every day activity into a sustainable action. Not only will you empower your employees to take initiatives and make a difference, but you create sustainability ambassadors, the same people who represent your brand, are an extension of your sustainability practices. When everyone is working towards a goal for change, when you have buy-in and support from those on the ground floor all the way to the top, it creates the culture of your brand. You now have living breathing messaging that your brand values the future and how your company impacts it.

A few years ago, PFB featured a sustainability initiative contest among all of its North American locations, imploring its people to think outside the box, and generate sustainability ideas that could be implemented within the organization. It was a hit. The participation was like no other contest before it. Why? Because the concept touched every single person regardless of whether they worked on the manufacturing floor or sales, human resources, and more. Sustainability touches every single one of us. When a corporation understands and listens to the ideas of all involved in the process, it broadens the scope of possibilities for change and enhances the belief in the brand.

People want to make a difference, and by implementing sustainability initiatives within your organization it helps show them they make an impact. I encourage you, no I CHALLENGE you to try it. Call out to the people who make your brand what it is. You will be surprised how innovative and creative your organization can be when you put your faith in the people who don’t just make your products, but make your brand, and therefore make a difference.

Want to see our sustainability reporting? Take a look today at http://www.pfbsustainability.com/envdata.html

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Sustainability, It’s not as spooky as it seems…

Sometimes the word Sustainability brings about visions of mass recycling centers, large under-takings, added time to your daily routine, and more. While many of us desire to live a greener lifestyle, preserve the planet, and add to a general sense of sustainable life, it can seem daunting at times.

But it doesn’t have to be.

Think of sustainability less as an immediate overhaul, and more as a process. Anyone from a large corporation to a college student in their dorm room can practice sustainability in small steps. It’s through all the small steps that the impact begins. When you make changes in the smallest details of your life or the way you conduct business, you are making an impact.

Let’s take the college student for a moment. According to Boston College, the average college student goes through about 320 pounds of paper, PER YEAR. Imagine the impact if that college student recycled all those rough drafts instead of using them in the ever popular waste basket basketball. Small steps, Big impact.

Large corporations don’t have to set out to turn the tide right away and completely change the culture of their company. Little incentives that encourage employee buy in for things like riding their bike to work, or using reusable water bottles all will begin to change the corporate culture and create the platform for larger sustainable change.

Small steps in sustainability
So as you ponder what types of small steps you can take in your sustainable journey, let’s look ahead to a mere two weeks from now to Halloween where we have everything from costumes to candy to decorations. Each one of the elements can be a part of your sustainable process. Instead of buying the costumes in the store, get creative! Assemble or make your own costumes from household items. The same goes for Decorations. Do-it-yourselfers everywhere have the ability to create beautiful decorations, and we all have Pinterest to thank for the inspiration.

As you can see, sustainability isn’t scary or daunting, it’s a process. Start small, and you will make an impact.

Small steps to sustainability

About PFB Corporation: PFB is a North American manufacturer of insulating building products committed to long-term sustainability. The PFB product offering represents “Better Building Ideas” because our brands, when used alone or more effectively integrated together as building systems, provide excellent insulating qualities in a cost effective way that reduce energy consumption in the heating and cooling of buildings in which they are incorporated. All PFB products coupled with their policy to pursue sustainable development goals in all our activities, will provide economic and environmental benefits to all their stakeholders.

Next Week….How to Make Your Own Halloween Decorations with Plasti-Fab EPS Foam

PFBSustainability.com | PFBCorp.com | PlastiFab.com

Saving costs with Sustainable Products

It is the common perception that sustainability solutions are geared mostly towards benefitting the environment and community, though with these ground breaking methods starting to take place, not enough information has been disseminated to the general public on the other factored benefits.

What is not taken into consideration is the financial aspect with regards to using these products or methods. Most people immediately perceive these promising changes as another cost to deal with; what they don’t realize are how beneficial  it is with regards to costs.

Media website Adweek (http://www.adweek.com/digital/what-smart-cities-of-the-future-will-look-like/) recently featured an article that talks about the upcoming trends in the social and digital space.  Entitled “What Smart Cities of the Future Will Look Like”, the site states: “Saving money through efficiency: Much of the driving force behind everything “online” revolves around the bottom line, and improvements in efficiency lead to a solid reduction in needless spending.

While upgrading all 160,000 streetlights in Los Angeles with remote monitoring and smart controls will cost about $14 million, the city is saving $8 million per year by switching to more energy-efficient LED bulbs, according to CNN Money. The technology alerts city employees when bulbs are out, but eventually, it may gather reams of valuable information about air quality, traffic patterns and more pertinent information for improving the city’s quality of life.”

Dealing with change

Recent improvements with environmental directives and the gradual involvement of more industries investing in sustainability has had a positive impact. One of the biggest challenges that these new strategies face however, is the idea of change.

Change can bring down massive adjustments to the processes of an organization, and the turnover time could take a while. At times the implementation can drag systems and affect the overall functional area of an organization. The worst thing that can happen is dropping the new strategy altogether and reverting back to the old methods.

Positive outweigh negatives

In the grand scheme of things, the positives brought by sustainability products simply outweigh the negatives. If more information is given out, when more and more industries and communities realize the positive effects of these products, then the process can improve.  So by making the focus shift to efficiency and making problem solution methods move faster and better, less cost is ultimately realized. Thus, more and more expenses are being mitigated and more money saved.

Supporting cost-effective trends for 2017

Aside from significant savings and reduction in energy consumption, energy efficient materials support one very significant objective: sustainability.

As companies continue to recognize the importance of selecting the right materials in constructing buildings, so does the rate of positive impact to the environment.

Companies such as PFB Corporation are committed to conduct operations that affect environmental and social trends and recognize the importance of being transparent with their sustainability efforts. Environmental conservation has always been their top priority as shown in their practices, products and processes, including energy efficient buildings.

To learn about PFB Corporation and their sustainability directives, visit www.pfbsustainability.com.

Top 5 Sustainability Trends for 2017

As the month of June comes to a close and we approach the middle of the year, trends start to form in terms of sustainable directives.

Sustainability Reporting website EnergyWatch (https://energywatch-inc.com/top-5-sustainability-trends-2017/) recently featured an article that talks about the importance of green buildings and the direction on where Sustainability is headed.  The site states: “Going green isn’t an option anymore, it’s a requirement. Environmentally friendly buildings are financially superior in nearly all aspects. As climate change goals become stricter and investors increase interest in green developments, sustainability initiatives are increasingly coming to focus.”

We discuss three of these green trends that the article has mentioned.

Clean Energy Corporate Support Growth

Energy saving benefits have started to attract the attention of companies because it not only encourages health benefit opportunities that has shown promise in boosting employee morale, it can also provide less energy usage, providing cost saving measures that are a welcome advantage.

Rise in Renewable Energy Investments

Renewable Energy offers benefits such as self-sufficiency, and even though it has its share of pros and cons, ultimately the concept is something being considered based on the steady growth of organizations investing on this green alternative.

Organizations considering Net Zero Energy Buildings

As discussed in previous blog posts, Net Zero Energy Buildings offer energy efficient benefits which warranted more consideration as it can significantly improve a company’s corporate footprint. More and more such buildings are being built for organizations; this is among the most important trends for 2017 that should garner more traction as more sustainability practices are being talked about.
green-building

Supporting Sustainability trends for 2017.

Aside from significant savings and reduction in energy consumption, energy efficient materials supports one very significant objective: sustainability.

As companies continue to recognize the importance of selecting the right materials in constructing buildings, so does the rate of positive impact to the environment.

Companies such as PFB Corporation are committed to conduct operations that affect environmental and social trends and recognize the importance of being transparent with their sustainability efforts. Environmental conservation has always been their top priority as shown in their practices, products and processes, including energy efficient buildings.

To learn about PFB Corporation and their sustainability directives, visit www.pfbsustainability.com.

Importance of Green Buildings to Cities

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It is predicted that by year 2050, almost 70 percent of the global population will be residing in cities. This means that buildings will play a vital role in sustaining urban growth. With the problems concerning health and environment posed by cities, it becomes important for builders to consider more environment-friendly ways in building new structures.

The Urban Expedition series, a collection of articles from National Geographic that tackle green solutions to cities around the globe, just published an educational info graphic style “by the numbers” view on green buildings and its sustainable benefits. It highlights what comprises a green building and what positive impact it provides to both its residents and the environment – and what eventual influence it brings to the cities of the future. (http://www.nationalgeographic.com/environment/urban-expeditions/green-buildings/benefits-of-green-buildings-human-health-economics-environment/)

The environmental issue

Cities are a main source of emissions and waste, currently accounting for an astounding 70% of greenhouse-gas emissions. With 30% of those emissions coming from buildings, improvements on the way buildings are built and operates are very important for it to become more sustainable. And then there are also other issues that relates to health, water and energy use.

The Green building alternative

Due to these concerns, builders from around the world have started to implement a more green approach in building new structures for cities. Thus, more and more green buildings have been built.

Through the LEED certification that ensures that a structure meets the green building standard, a green building is usually designed to use up less energy costs and water, as well as make air quality better. The article has also stressed that building methods that are sustainable has clearly several benefits over traditional ones.

Benefits of Green buildings

The post has also mentioned the benefits of green buildings, some of which include:

  • Energy efficiency from improved insulation building materials
  • Mitigation of the Urban Heat Island Effect
  • Water Conservation from systematic consumption reduction
  • Environment-friendly building materials that decrease emissions

The positive effects brought forth by green buildings have resulted in producing an encouraging stat: green buildings in the U.S. have now reduced carbon emissions by 34%. Although this number may not mean a lot now, as this positive trend continues, so can the potential for green buildings to provide some lasting impact to communities and contribute to urban sustainable directives in the near future.

Supporting sustainable buildings 

The improving direction brought forth by green buildings provides not only the environmental benefits and long term gains for future generations, it could also help propel other organizations to pay more attention that possibly leads to positive action.

Companies such as PFB Corporation are committed to conduct operations that affect environmental and social trends. Environmental conservation has always been their top priority as shown in their practices, products and processes, including energy efficient buildings.

Insulspan is an excellent choice to construct energy efficient buildings because of its energy efficiency features and ability to reduce energy consumption in buildings. Insulspan’s sustainable system and its ability to withstand natural disasters better than other construction methods makes it a top option for energy efficient buildings.

To learn about PFB Corporation and their sustainability directives, visit http://www.pfbsustainability.com

To learn more about Insulspan SIPs, visit the Insulspan website at: http://www.insulspan.com

Greenery: timely color for 2017

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Color of the Year

For 16 years now, Pantone Inc., a company known for its proprietary color space Pantone Matching System (PMS) that helps standardize colors used mainly by manufacturers for printing purposes, has selected a specific color that would carry the honorary title of “Color of the Year”.

Based on the Pantone.com website (https://www.pantone.com/color-of-the-year-2017), this year’s Color of the Year is Greenery. The website notes: “The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally.”

Greenery’s link to sustainability

The color green has long been associated with sustainability and symbolizes nature for obvious reasons. From plants and trees to leaves and fields, a good part of our natural environment bear the familiar hues of the color green. While green is also linked to other good things such as wealth and progress, no association is as evident for the color on nature and the environment.

Associating this color to the branding of organizations who are sustainability-focused has also proven be a good association for better representation of their core values and objectives.

Helping spread environmental awareness

With Greenery selected as 2017’s Color of the Year, there is a favorable possibility for increased awareness towards the environment and the issues it face. As companies and communities become more and more conscious of their carbon footprint and impact to the surroundings, this selection provides another opportunity to make more green choices on a fresh start.

Leatrice Eiseman, Executive Director of the Pantone Color Institute says it best: “Greenery bursts forth in 2017 to provide us with the reassurance we year for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and larger purpose.”

In support of sustainability in 2017

New start, continued commitment. Sustainability directives from various sectors both private and public are gradually picking up steam at a time when environmental concerns require immediate attention.

Companies such as PFB Corporation are committed to conduct operations that affect environmental and social trends and recognize the importance of being transparent with their sustainability efforts. Environmental conservation has always been their top priority as shown in their practices, products and processes, including energy efficient buildings.

To learn about PFB Corporation and their sustainability directives, visit http://www.pfbsustainability.com.

Sustainability in 2017

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The year 2016 brought forth several milestones for accomplishing sustainability goals. From the increase in sustainable awareness with support coming from different corporations to more energy-efficient buildings being built, this year was a good one for the green movement.

With 2017 just around the corner, we face another year with some questions in mind. How will 2017 fare in terms of green initiatives and how would it impact us on a local and global scale?

Thomas Singer from the sustainability website GreenBiz (https://www.greenbiz.com/article/4-reasons-be-excited-about-sustainability-2017) had posted a very insightful article on the issues that we face in 2017 and why we should remain optimistic despite the challenges sustainability is expected to face.

As mentioned in the post, below are some of the reasons to be excited in 2017 for sustainability, which includes climate governance, sustainability financing and urban leadership.

Taking the lead in climate governance

Doubts surrounding the next U.S. administration in terms of prioritizing environmental directives means that the door is open for other governing bodies to step in and take the helm in the green movement. The biggest question is whether emerging markets such as China would decide to accept the daunting task.

Green financing gaining momentum

Green investments have steadily grown and has helped tremendously in both accomplishing climate goals and modernizing systems. As 2017 arrives, this positive momentum should remain to be the focus and aid in continued growth.

Sustainability leadership from urban areas

Rightfully becoming stewards of environmental conservation, cities have been championing the green movement, even more so than their government counterparts. The motivation in doing so remains obvious: obtaining less air pollution, having healthier communities, natural disaster control etc. Despite possible lack of support from governing bodies, cities must strive to implement sustainable practices.

In support of sustainability in 2017 

Sustainability has come along way in the last couple of years. While there is still so much that needs to be done in order to have a significant and lasting impact, the seeds of growth have been planted. The key now is to keep these directives going and maintain green consciousness.

Companies such as PFB Corporation are committed to conduct operations that affect environmental and social trends and recognize the importance of being transparent with their sustainability efforts. Environmental conservation has always been their top priority as shown in their practices, products and processes, including energy efficient buildings.

To learn about PFB Corporation and their sustainability directives, visit http://www.pfbsustainability.com.