Greenery: timely color for 2017


Color of the Year

For 16 years now, Pantone Inc., a company known for its proprietary color space Pantone Matching System (PMS) that helps standardize colors used mainly by manufacturers for printing purposes, has selected a specific color that would carry the honorary title of “Color of the Year”.

Based on the website (, this year’s Color of the Year is Greenery. The website notes: “The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally.”

Greenery’s link to sustainability

The color green has long been associated with sustainability and symbolizes nature for obvious reasons. From plants and trees to leaves and fields, a good part of our natural environment bear the familiar hues of the color green. While green is also linked to other good things such as wealth and progress, no association is as evident for the color on nature and the environment.

Associating this color to the branding of organizations who are sustainability-focused has also proven be a good association for better representation of their core values and objectives.

Helping spread environmental awareness

With Greenery selected as 2017’s Color of the Year, there is a favorable possibility for increased awareness towards the environment and the issues it face. As companies and communities become more and more conscious of their carbon footprint and impact to the surroundings, this selection provides another opportunity to make more green choices on a fresh start.

Leatrice Eiseman, Executive Director of the Pantone Color Institute says it best: “Greenery bursts forth in 2017 to provide us with the reassurance we year for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and larger purpose.”

In support of sustainability in 2017

New start, continued commitment. Sustainability directives from various sectors both private and public are gradually picking up steam at a time when environmental concerns require immediate attention.

Companies such as PFB Corporation are committed to conduct operations that affect environmental and social trends and recognize the importance of being transparent with their sustainability efforts. Environmental conservation has always been their top priority as shown in their practices, products and processes, including energy efficient buildings.

To learn about PFB Corporation and their sustainability directives, visit